Jonathan Wu

Jonathan Wu is a Hong Kong marketer and the founder of Club Camelots Limited. He spent fifteen years in agency and in-house digital marketing, most of it on search, content and reputation for brands that couldn't afford to be described wrongly.

He worked at Ogilvy, Isobar (Dentsu Group), Grayling and BCW (WPP Group). He wrote pitch decks that won work from Huawei, TCL, Asia Miles and Samsonite, and did client work for Vacheron Constantin and The Residences at Mandarin Oriental. His work was shortlisted at Cannes Lions.

He and his business partner launched Carat Club Co., a Hong Kong lab-grown diamond jewellery brand built on transparent pricing. They make every decision there and pay for it themselves.

“Cut the theatre, show the maths.”

His rule for both companies.

Club Camelots Limited is a marketing agency based in Hong Kong. Jonathan founded it in November 2025.

It works for firms that live on introductions and reputation. Family offices and wealth managers. Private-client law. Advisers paid on trust: tax and trust advisers, corporate finance boutiques, executive search firms and architects. Before a client hires one of them, the client can ask an AI engine to check the firm.

The work is called AI visibility, and it brings SEO, AEO and GEO together. It runs in three steps. Audit: ask ChatGPT, Gemini and Google's AI Mode about the firm and its key people, and keep every answer word for word. Repair: fix what the audit found, biggest gap first. Hold: re-run the same questions on a fixed schedule and report what moved.

Introductions are made to a person, so the same work also runs on a founder's or partner's own name. That is personal profiling.

He reads and writes every audit himself. That is why every request is screened first.